Ideas & Insights

A key part of In House Digital's role is to identify trends and opportunities in the global marketplace that can be applicable to your organisation.

Flow Visualization for Google Analytics

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Google has announced a new set of reports for Google Analytics called Flow Visualizations. The have tried to come up with an innovative way of visualising path analysis, which is looking at how visitors move around your site. This has typically been a report that is difficult to try to get any value from or draw concrete conclusions.

Flow Visualization for Google Analytics

Initially it looks like we will get Visitors Flow and Goal Flow reports, but they plan to roll out additional reports later. Segmentation is supported so you can view reports by the standard or your custom segments (e.g. show me how mobile visitors flow through the site).

This is an exciting new feature which you can expect to be rolled out in the next couple of months.