The range of skills required to execute digital are diverse and hence there are often gaps in the internal team related to strategy and planning and product planning, as well as the issues in establishing a new team with sometimes incomplete processes and systems. These issues can lead to an underperforming output from the investment.
Attempts to supplement this with advice from agencies and partners can be underwhelming due to gaps in their knowledge or their inability to act entirely neutral when their underlying driver is to sell production services.
In House Digital addresses these issues to ensure that your organisation can leverage the maximum value from your investment in digital. Our unique engagement model has a number of advantages:
- By working inside your organisation, a unique perspective and understanding can be achieved, beyond what is possible with a traditional client/support relationship.
- In House Digital’s framework for developing the strategy and plan is based on over a decade of experience and takes into account and balances the business and financial, creative, technical and sales and marketing factors that will all play a role.
- The advice and recommendations your organisations receive from your Digital Partner is impartial, unbiased and transparent as In House Digital does not offer production (design and build) services. In short, the focus is purely on helping your organisation achieve success.
- Accountability and responsibility to produce business objectives, not technical or design related deliverables.
In House Digital is a part of Marker, a group of digital companies established in 2000.