Ideas & Insights

A key part of In House Digital's role is to identify trends and opportunities in the global marketplace that can be applicable to your organisation.

App Development – HTML5 or Native

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This is a question we get asked all the time? Do I have to build a separate app for iOS (iPhone, iPad, iPod Touch), Android, Windows and Blackberry? Can’t I just use HTML5, and reduce my development costs?

Well the short answer to this question is…it depends. The long answer to this questions is explained in more detail below.

What do your customers need on mobile?

What do we need to deliver?

What are my architecture options?

Please note, this is not a complete list of architecture options, but a summary of the main approaches, at the time of writing this. It is no doubt going to change dramatically.